YouTube Going To Start Renting Video-On-Demand Movies?

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According to Wrap, Googles YouTube has finally locked up all the studio deals to get itself fully into the online movie rental game. It indicates that YouTube could launch this as soon as this week with movies from majors including Sony, Warner and Universal, as well smaller entities like Lionsgate, Kino Lorber and other independents.

This doesnt appear to be a challenge to Netflix, with unnamed studio exec quoted in the article saying how happy they are to see a new entrant renting movies thats not using a subscription model. Apple currently leads the online VOD market after jumping in with iTunes back in 2008. The store currently shows a slew a slew of Weinstein produced movies (scary movie4, Death Proof) and a few Lionsgate movies (Made, Reservoir Dogs) available for $2 or so but most have been up since 2009. So keep an eye on This page for any new flicks.

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