Twitter Introduces Emoji Targeted Advertising

Twitter has been experimenting with new features for sometime to improve their revenue. Unfortunately, most of them are not well received by its user base. However, this has not stopped the company from trying to capitalize new trends. Today, Twitter announced a new way for advertisers to engage with users by bringing emoji keyword targeting for Twitter Ads.

This allows advertisers to target more than just specific words in tweets. Now, they can also cite particular emoji to find users they believe will be receptive to their pitches. This means, if you tweet a pizza / food emoji then you can expect to see ads from popular restaurants and food joints.

Big news! Target emojis right from Twitter Ads 👏🏼😎😂 🦄 🍕 https://t.co/Ksikmgi3W5

— Marketing (@Marketing) June 15, 2016

Now, advertisers can target people who have recently Tweeted or engaged with Tweets featuring emojis with the help of select Twitter Official Partners: AdParlor, Amobee, HYFN, Perion, SocialCode, and 4C. This new feature uses emoji activity as a signal of a person’s mood or mindset – unlocking unique opportunities for marketers. Now, brands can:

• Connect with people based on their expressed sentiment
• Target people who Tweet food emojis
• Reach people based on their passions

Starting today, advertisers can start targeting users based on emojis. To get your emoji-targeting campaigns started, reach out to one of our Twitter Official Partners today.