Google announces +1 button in a challenge to Facebooks Like button

Google is taking on the Facebooks Like button with a button of its own, the +1 button. Rod Spiro, a Google Product Manager, wrote in a blog spot that Our goal at Google is to get you the most relevant results as quickly as possible, But relevance about relationships as well as words on webpages. Thats why we started to include more information from people you may know – stuff they have shared on Twitter, Flickr and Other sites in Google search results. Today we are taking a step further, enabling you to share recommendations with the world right in Google Search results.

It will be +1 button from Google is hoping users will use to give their seal of approval across the web. If the user look at Google.com search results (while signing in), a +1 button will be there. If the user likes the website they have visited, they can click on +1 button.

Rod Spiro said “It’s called +1 — the digital shorthand for ‘this is pretty cool,’ ” Spiro said. “The beauty of +1’s is their relevance — you get the right recommendations (because they come from people who matter to you), at the right time (when you are actually looking for information about that topic) and in the right format (your search results).”