Windows 10 Will Deliver A Single Unified Store Experience – A One-Stop Shop For Apps, Music And Video

Windows 10 Tech Preview - Start Menu
Windows 10 Tech Preview - Start Menu

Today, Microsoft has revealed that it plans to combine music, video and apps in a single unified store in Windows 10. This single Store experience will be the one way for apps and games to be discovered, purchased and updated across all of your devices.

Last year Microsoft announced its plan for unified one application platform that will work across the entire device family spanning the PC, tablet, phone, Xbox, the Internet of Things, and more. Today, Microsoft has revealed that it plans to combine music, video and apps in a single unified store in Windows 10. This single Store experience will be the one way for apps and games to be discovered, purchased and updated across all of your devices.

The changes to the Windows Store are already visible for users/testers of Windows 10 Technical Preview.  As a first step, Microsoft has just started rolling out the Movies & TV page in the Store beta and you can browse and search for videos, rent or purchase movies & TV shows in the Store Beta and play them in the Video Preview app. In addition, Your Xbox media collection will also start showing in your collection in the Video Preview app. Note that this feature is only available for users in North America: US, Canada, Mexico, Austria, Belgium (only movies – no TV content), Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, United Kingdom, Australia, Japan, and New Zealand.

As Windows Store is in beta, there are few bugs in the app and not all features are activated. For example, you will not see movie or TV details like cast and crew and you will only be able to stream video content right now.

Microsoft promises that they are planning to add “Music” page to Store, cast details to Videos and an offline download capability for videos. Of course, this is all still very much in beta now, but it is a good sneak peek at how Microsoft plans to unify its store experience across all of its products.

Source: Windows Blogs

Amarnath Natarajan

I am a freelance programmer and tech enthusiast. In my spare time I contribute to this website.

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