Samsung Goes Hyperlocal In India To Boost Online Sales

Samsung - Logo

According to a recent report, Samsung is planning to adopt hyperlocal strategy in India to boost its online sales through top e-commerce sites in the country. With this strategy, Samsung authorized dealers and its own brand stores will fulfil deliveries for orders placed on e-commerce sites. This strategy ensures online pricing on par with offline stores and offline retailers and facilitates faster delivery and installation of the products, especially televisions and appliances.

Samsung is localising ecommerce order delivery, installation and even collection of payment for cash-on-delivery orders through authorised distributors and dealers who will be market specific.

Samsung sells its wares through WS Retail on Flipkart and Cloudtail on Amazon. When India allowed 100% FDI in online retail of goods and services, it also made some regulatory changes, which makes sure that no single vendor can contribute to more than 25% of the sales. By letting its own dealers handle sales and deliveries, Samsung has more control over its online portfolio.

While there may be potential advantages for consumers such as installation, but the real test will be in service delivery and post-delivery issues for which the ecommerce sellers have already built their name.

– Rahul Saigal, MD at digital marketing consultancy Netimpact Solutions

Samsung is will list its local sellers on Amazon, Flipkart and Snapdeal whereby all orders will be redirected to the closest brand store based on their pin code. While the move is certainly interesting, industry experts believe the real test will be in implementing the plan.

Source

Raja Rajan Avatar

Help Us Grow

If you like this post, please share it with your friends.

You are free to copy and redistribute this article in any medium or format, as long as you keep the links in the article or provide a link back to this page.

Subscribe to Newsletter




Privacy Settings

Privacy & Cookie Overview

Our website uses cookies to provide you with the best user experience possible. These cookies are stored in your browser and perform essential functions such as recognizing you when you return to our website, as well as helping us to understand which sections of the website you find most useful and engaging.

To learn more, you can read our Privacy & Cookie Policy or reach out through our Contact form.

Strictly Necessary Cookies

Strictly Necessary Cookies must always be enabled to ensure the proper functioning of this website and to allow us to provide you with excellent service. These cookies are also essential for saving your cookie preferences.

Google Adsense

We use Google AdSense to keep this site free by displaying relevant ads. AdSense requires essential cookies that cannot be disabled, but you can manage other cookies. We respect your privacy and provide options to control non-essential cookies.

For more details on how Google handles your data, visit Google's Data Usage Policy. Please review our Privacy Policy for more information on how we protect your data.

AddToAny

We use AddToAny for social sharing. It doesnโ€™t store cookies, ensuring a privacy-friendly experience. AddToAny complies with GDPR and CCPA by default.

For more, see their Privacy Policy.

OneSignal

We use OneSignal to send notifications to users who opt in. OneSignal complies with GDPR and is certified under the EU-US and Swiss-US Privacy Shield frameworks.

For more, see their Privacy Policy.

3rd Party Cookies

This website utilizes third-party cookies, which can enhance your experience and support our ongoing efforts to improve our services.

Google Analytics

We use Google Analytics to collect anonymous data, such as visitor numbers and popular pages, to improve user experience and site performance. Keeping this cookie enabled helps us refine the site based on visitor activity.

For more information, see Googleโ€™s Privacy Policy.

Discover more from Prime Inspiration

Subscribe now to keep reading and get access to the full archive.

Continue reading