The company says that the data it sell to advertisers will not contain any personally identifiable information , and the data that it does collect is anonymized and stored without anything that can link it back to you.
Antivirus software runs on our devices with elevated privileges so it can detect and block malware, adware, spyware and other threats.
It is utterly unethical to [the] highest degree and a complete and total abuse of the trust we give our security software.
A spokesperson from the company told Wired UK that AVG updated the language to be more transparent and make sure people know that it can make money off its free products using their information.
Those users who do not want us to use non-personal data in this way will be able to turn it off, without any decrease in the functionality our apps will provide.
While AVG has not utilised data models to date, we may, in the future, provided that it is anonymous, non-personal data, and we are confident that our users have sufficient information and control to make an informed choice.
AVG is not the only company that is collecting data. Avast, another free antivirus software also claims to collect non-personal information and sell it to advertisers.
VIA: Wired UK