Apple Confirms Apple Watch Orders Are Online Only During Launch Period – Demand Expected To Exceed Supply

Apple reaffirmed Apple Watch try-on sessions and preorders start tomorrow, Friday April 10 and all orders must be placed exclusively online during the launch.

Apple posted a press release confirming Apple Watch try-on sessions and preorders start tomorrow, Friday April 10 ahead of April 25 launch. It also confirms that Apple Watch orders are exclusively online at launch to ensure that customers have the best selection and experience possible.

According to the press release from Apple, Apple Watch will be available for in-store pickup if a user decides to have the device delivered to a store. However, customers has to place their orders through Apple website. Apple also believes that demand for Apple Watch will exceed supply at launch.

We are excited to welcome customers tomorrow and introduce them to Apple Watch, our most personal device yet. Based on the tremendous interest from people visiting our stores, as well as the number of customers who have gone to the Apple Online Store to mark their favorite Apple Watch ahead of availability, we expect that strong customer demand will exceed our supply at launch,

To provide the best experience and selection to as many customers as we can, we will be taking orders for Apple Watch exclusively online during the initial launch period.

Apple Watch will be available in the US, UK, Australia, Canada, China, France, Germany, Hong Kong and Japan in Apple Stores for try-on sessions from tomorrow. The Watch will also be featured at the Galeries Lafayette in Paris, Isetan in Tokyo, London’s Selfridges, and some resellers in Japan and China.

Source: Apple Press Info