Apple’s Earth Day Ad Explains How iMessage Is Powered by Renewable Energy

Today, Apple has released a new Earth day ad titled “Renewable Energy” explaining how iMessage is powered by 100% renewable energy. The ad takes place entirely within Messages app and focus on how every iMessage sent goes through an Apple data center that runs on 100% renewable energy.

These data centers process billions of iMessages every day that you send or receive from your friends and family. The ad argues that since the tech behind iMessage is renewable and environmentally friendly and so every time someone sends an iMessage, he or she is showing some love to the Mother Earth.

The ad ends with Apple’s green-stemmed Earth Day logo and arrives just in time for Earth Day, which is April 22. Apple has also already changed its logo to green in some retail stores across the world to promote Earth Day.

In 2013, Apple announced that its data centers were using 100% renewable energy and in March this year, the company revealed at its “Let Us Loop You In” event that 93 percent of its facilities around the world are now powered by renewable energy. Even the company’s new headquarters in China, Apple Campus 2, will also run on 100% renewable energy.

Apple has collaborated with E.O. Wilson Biodiversity Foundation to create a series of lessons for the iPad focusing on environmental education. The company’s stores in the U.S. will also be switching from plastic bags to paper starting today.