Sony Shows Of Its Water Proof Walkman

Sony introduce the new water proof Walkman by packing it in a water bottle. The company has demonstrated the water proof Walkman by immersing them inside water filled bottles and selling them through vending machine.

The New Zealand based advertising and market agency created the world’s first Bottled Walkman which gives Sony a unique to display the product that instantly demonstrated its benefit. The concept transformed the humble vending machine into a conversation starter, a multiple portal And a distribution channel that completely removed the barriers to purchase, DraftFCB said. It allows the swimmer to buy a product right then as easily as buying a water of bottle.

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