Skype Adds Groupme To Social Portfolio, Targets Mobile Market
Skype announced today that it has reached an agreement to snatch up Groupme, the mobile group messaging service that made a splash at Google I/O. Outfit head honcho Tony Bates told TechCrunch that Skype needs to invade the mobile space if it hopes to reach its goal of scoring one billion users, and cites Groupme's "sticky group messaging experience" as the ideal mobile addition to the Skype family. While the Microsoft-Skype deal is coming to a close, this announcement has come as a surprise and it seems Redmond's about to get more than it initially bargained for.
Skype Acquires GroupMe
LUXEMBOURG, 21 August 2011 -- Skype today announced it has entered into a definitive agreement to acquire GroupMe, a provider of mobile group messaging services that helps users stay in touch and make decisions. GroupMe was founded in 2010 at the Techcrunch Disrupt Hackathon and is headquartered in New York, New York. Terms of the acquisition will not be disclosed.
Through the acquisition of GroupMe, Skype continues its drive to provide a global multi-modal and multi-platform communications experience. The acquisition of GroupMe complements Skype's leadership in voice and video communications by providing best in class text-based communications and innovative features that enable users to connect, share locations and photos and make plans with their closest ties. This, coupled with the acquisition of mobile video provider Qik, which Skype announced earlier this year, augments Skype's role as an innovator in driving unique mobile user experiences.
"Skype and GroupMe have a shared vision of creating applications and experiences that are the daily communications choice for a billion people. We will continue to seek the top talent and technology to make that vision a reality," said Tony Bates, Skype's Chief Executive Officer. "The GroupMe team has created an incredibly sticky group messaging experience that works across mobile devices and platforms, making this a perfect addition to the voice, video and text products in the Skype family," added Bates.
"There is a natural affinity between Skype and GroupMe and our goal is to continue developing tools that make it easier for people to communicate, share, and stay in touch with their close and important ties," said Jared Hecht, GroupMe's Co-Founder. "Integrating GroupMe into the Skype experience is an amazing opportunity for us and accelerates the execution of our vision tenfold," added Steve Martocci, GroupMe's Co-Founder.