Google Funds YouTube To Host Original Content

YouTube, has decided to move from online video streaming site to broadcasting TV network. According to recent reports, Google wants to step into the broadcast TV model by hosting around 20 channels showcasing several hours of professionally produced original programming per week.

Google Funds YouTube to Host Original Content

YouTube has become the prominent video hosting and streaming site for user generated content. The popularity of Youtube was achieved through its ever loyal user base and the freedom of content that comes directly from the source and without the meddling of any TV network or production houses. But now Youtube is planning to bite into the broadcast TV model and got $100 million from Google to implement the original programming.

With this move YouTube will be competing with traditional TV networks with its own model of original content and the real questions here is “Will YouTube can emulate its success in this new broadcast TV model?”; “Will an average user who visits youtube to watch some random videos uploaded by his friends will want to see YouTube version of network programming?”.

Edward Ramamoorthy

I work in one of the top 10 tech company in India. In my spare time I write for

Help Us Grow

If you like this post, please share it with your friends.

You are free to copy and redistribute this article in any medium or format, as long as you keep the links in the article or provide a link back to this page.