Twitter Ads Coming To Third-Party Sites And Websites
Previously Twitter only showed ads on its site and various Twitter Clients, but this is going to change and we will be seeing ads in tweets that arent on Twitter.com or other third-party Twitter Clients. According to WSJ, Twitter is planning to roll out “ads within streams of tweets on other publishers’ apps and websites,” like Flipboard and ESPN Sportscenter apps.
Twitter is said to be seeking a revenue-sharing deal with the companies, something that could help it make money just about anywhere, but more importantly in places where people might be spending more time than Twitter itself.
Twitter’s been aggressively experimenting with new ways to make money, including a plan to autoplay promoted 6-second videos that pepper people’s feeds,much like Facebook. This strategy is not without downside as some users are finding it offensive. It’s unclear exactly when the new ads in streams plan will appear in the wild, or what they’ll look like.